In a fight!

Meeting to discuss a secret marketing plan turned into a brawl. I was the only one remaining... Thanks Rocky for inspiration.


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Posted 4 hours ago

The Beard

     

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Posted 13 days ago

Make or Break, I can't live a lie for a minute

Wondering whether or not to,
Do something I'll never want to.
But the truth is that I very much do,
And about time to make or break this too...


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Posted 26 days ago

Einstein would have been the best salesman in the world!!!

Have you sold anything significant to a person more intelligent than yourself? Do intelligent people really take important decisions based on a sales pitch given by a lesser man?
Take for example a selling a laptop to a tech geek. Apple finds it way easier than other brands. Why? You may ask, cause Steve Jobs is seen as the very smart amongst tech circle. You don't really need to sell a Canon to a professional photographer, they believe the awesome scientist working behind to make an even more awesome product.
The outsourcing boom happened post realisation about the lack of capability of the self. This realisation was ofcourse made apparant by the all so intelligent people at helm of a BPOs to their clients. I am quite sure it would not have been acceptable to clients without the intellect behind the sales pitch.
So all one needs to become a perfect salesman is be the most intelligent man in the world. An Einstein probably... Imagine selling Relativity to the world without the intellect behind it.


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Filed under  //  business   einstein   intelligece   marketing   sales   selling  
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Posted 27 days ago

How can I say what I want?

Its been a long time coming,
Breaking this almost never ending.
Yet I'll not be done this time too,
My heart keeps pumping blood in many hues...


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Posted 29 days ago

'Simplicity is the key to get noticed'

What are the common problems that companies face in branding?
The temptation is to make too complex a brand statement which confuses the marketplace. A major error in brand formation is saying too much. Simplicity is key, especially in such a crowded landscape.

Where do India's brands stand?
From an offshore perspective, there are only two or three highly recognizable Indian brands. Tata's Nano has captured the world's imagination, while the world isn't as aware of any of the other things that Tata provides. It's ironic that a car, a tiny part of their business, has been the sub-brand that the world is aware of. As far as companies abroad looking at India as a potential destination for good branding business, no. Not yet.

What are the things Indian brands can learn from US brands?
Many things not to do, especially concerning the traditional strong-arm tactics of marketing and advertising. What the brand can do is simplify, and not be so consumed with the sense that a company's name, logo or strap line is of the utmost importance. What they can learn is that mindful, responsible, ethical conduct is the greatest attribute a brand can have. And that they will be judged by their actions, not their words.

Most new brands make the mistake of giving more importance to the company name, logo and tag line.
Like DoCoMo for example is already making people feel that its a very people friendly brand without spending enough time in the market to make friends with the consumer.

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Posted 1 month ago

Office Buddies

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Posted 1 month ago

My dream...

A diary remembers all thats precious in your life,
A photograph makes old memories ripe,
A song brings that gone moment alive,
A dream is to live it one more time...


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Posted 1 month ago

Happy Diwali

This was my first attempt of photographing Diwali Fireworks. I had just got my Canon EOS 30 back in 2003. Was up all night taking a lot of snaps, very few turned out well. Presenting one of those few...

Happy Diwali to everyone.

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Posted 1 month ago

An article written by Chetan Bhagat - Can engineers be 'Touchy feely'?

I remember the incident - I was in a restaurant, and one girl in our group was especially charming. So I, like any other male, tried to put on a wooing act. You know the routine, a nanosecond extra eye contact, a few more nods to whatever she says, and attempts to throw in those one-liners which you know you wouldn’t if she weren’t there. And it seemed to be working. She leaned forward when she spoke to me, and every now and again, we’d have a small conversation of our own, separate from our group. She laughed at my approach with the fork and knife, and I teased her about her hair band, which had little teddy bears.

Yes, we were flirting. A while later, she asked me the question - what did I study? I said engineering, without any particular meaning attached to it. And then like a cold metal rail, she went stiff. My jokes weren’t funny any more. Her eyes wandered to everyone else.

What was it?
Why? Why? Why?
Two days later, I still couldn’t get over my great start that had dissipated listlessly upon mentioning my education. Engineer? What was wrong with that?

My mom had wanted me to become one since I was five! I had to call her. ‘So what happened to you that day, hot and cold, missie?’ And then she said, trying to be nice, ‘Well, it’s just that I am skeptical about engineers as friends. I don’t know, they can be, you know, very logical and everything…not very touchy feely’.

Not touchy-feely. Now what the heck did that mean? Well, she obviously did not mean it literally, since girls don’t really suggest that sort of stuff, certainly not in the first meeting across the table. I guessed it was something to do with feelings, sort of having an emotional side. The stereotype being, the nerdy guy who sees relationships like laws of physics, to whom love is just a bunch of chemicals going crazy in your brain, and getting to know a person means obtaining their bio-data.

It’s time to set the record straight. It’s true that a lot of what engineers study (and they end up studying quite a lot), has to do with formulaes, laws and numbers. No matter how hard we try, some of the vocabulary we read all day gets into our language. So when my mother said, ‘Are you getting married next year or not?’ I was liable to say, ‘Well, at this moment in time, the probability is relatively low,’ and felt it was completely normal to say it. And when my sister went sari shopping and couldn’t explain the shade she wanted, I told the shopkeeper the percentages of pink, orange and red in the sari.

Yet, ladies, I don’t think we’re bad at relationships, love and getting to know people. We too, can be touchy-feely, as that is part of our education as well. The reason for this is that most engineering students live in the ultimate educator - boy’s hostels.

Now, let me explain how this plays into this ‘touchy-feely’ thing. Relationships. Imagine eating, sleeping, brushing your teeth, bathing (ok rarely this one) and partying with the same people all the time. So, when you are kicking that bathroom door down for the tenth time, or when you stand in line for ‘gulab-jamuns’ in the mess, and when you are done with the vodka bottle and sharing all your secrets, you know it is good practice. Yes, hostels maketh the man.

So, next time you are in a flirtatious situation with the techno types, go on, flirt a bit more. Of course, I am biased towards my kind, but if you find the conversation turning too geeky, just ask them, ‘So, what were your hostel days like?’ and chances are, you’ll see a heart behind the calculator.

Coming back to my missie, I thought of what would make me win her over. Flowers… too cheesy. Music… don’t know her taste (nor trust mine). Teddy bears… don’t even go there. Desperate for some good lines, I just turned it right back at her. ‘Yes, I know what you are saying about engineers. The thing is, unless people with depth like you start hanging out with us, we won’t get any better. Can you meet me some time for some touchy/feely… oops, I mean coffee/tea?’

She giggled. When they giggle,you have won.

Hence proved.

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Posted 2 months ago