In a fight!
Meeting to discuss a secret marketing plan turned into a brawl. I was the only one remaining... Thanks Rocky for inspiration.
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Meeting to discuss a secret marketing plan turned into a brawl. I was the only one remaining... Thanks Rocky for inspiration.
Wondering whether or not to,
Do something I'll never want to.
But the truth is that I very much do,
And about time to make or break this too...
Have you sold anything significant to a person more intelligent than yourself? Do intelligent people really take important decisions based on a sales pitch given by a lesser man?
Take for example a selling a laptop to a tech geek. Apple finds it way easier than other brands. Why? You may ask, cause Steve Jobs is seen as the very smart amongst tech circle. You don't really need to sell a Canon to a professional photographer, they believe the awesome scientist working behind to make an even more awesome product.
The outsourcing boom happened post realisation about the lack of capability of the self. This realisation was ofcourse made apparant by the all so intelligent people at helm of a BPOs to their clients. I am quite sure it would not have been acceptable to clients without the intellect behind the sales pitch.
So all one needs to become a perfect salesman is be the most intelligent man in the world. An Einstein probably... Imagine selling Relativity to the world without the intellect behind it.
Its been a long time coming,
Breaking this almost never ending.
Yet I'll not be done this time too,
My heart keeps pumping blood in many hues...
What are the common problems that companies face in branding?
The temptation is to make too complex a brand statement which confuses the marketplace. A major error in brand formation is saying too much. Simplicity is key, especially in such a crowded landscape.Where do India's brands stand?
From an offshore perspective, there are only two or three highly recognizable Indian brands. Tata's Nano has captured the world's imagination, while the world isn't as aware of any of the other things that Tata provides. It's ironic that a car, a tiny part of their business, has been the sub-brand that the world is aware of. As far as companies abroad looking at India as a potential destination for good branding business, no. Not yet.What are the things Indian brands can learn from US brands?
Many things not to do, especially concerning the traditional strong-arm tactics of marketing and advertising. What the brand can do is simplify, and not be so consumed with the sense that a company's name, logo or strap line is of the utmost importance. What they can learn is that mindful, responsible, ethical conduct is the greatest attribute a brand can have. And that they will be judged by their actions, not their words.
Most new brands make the mistake of giving more importance to the company name, logo and tag line.
Like DoCoMo for example is already making people feel that its a very people friendly brand without spending enough time in the market to make friends with the consumer.
A diary remembers all thats precious in your life,
A photograph makes old memories ripe,
A song brings that gone moment alive,
A dream is to live it one more time...
This was my first attempt of photographing Diwali Fireworks. I had just got my Canon EOS 30 back in 2003. Was up all night taking a lot of snaps, very few turned out well. Presenting one of those few...
Happy Diwali to everyone.I remember the incident - I was in a restaurant, and one girl in our group was especially charming. So I, like any other male, tried to put on a wooing act. You know the routine, a nanosecond extra eye contact, a few more nods to whatever she says, and attempts to throw in those one-liners which you know you wouldn’t if she weren’t there. And it seemed to be working. She leaned forward when she spoke to me, and every now and again, we’d have a small conversation of our own, separate from our group. She laughed at my approach with the fork and knife, and I teased her about her hair band, which had little teddy bears.
Yes, we were flirting. A while later, she asked me the question - what did I study? I said engineering, without any particular meaning attached to it. And then like a cold metal rail, she went stiff. My jokes weren’t funny any more. Her eyes wandered to everyone else. What was it?